Speaking about marketing in social media, Dimitrie ROSS, SPB Media Buro, has noted that "a mechanical impact on SMM only creates a fake visibility of the company in social media, whereas an organic approach to marketing in social media is a great part of an overall ecosystem for any business."

21 February, 2011, The Moscow Times, Olga Razumovskaya:

Dimitrie Ross of SPB Media Buro suggests introducing social networking options if the ministry truly wants the web site to be interactive.

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